Podcast Production

Podcast (noun) a digital audio or video file made available on the Internet for streaming or downloading to a computer or portable media player

Soapbox offers professional audio and video podcast development, recording, production, training and tutorial services tailored to suit your needs and budget.  We also have a portable audio podcast studio available for rent in-house or on location.

Don’t know if a podcast is right for you, your business or organization?  Take a look at our quick guide and decide if a podcast is what your social media strategy is missing.

What is the Purpose of Your Podcast?

Possible reasons for wanting to produce a podcast are:

  • Just for fun – To share with personal networks
  • Advertising – To sell or promote something
  • Advocacy – To create public dialogue
  • Activist – To effect change or call people to action
  • Education –  To teach and share expertise
  • Entertainment – To showcase talent
  • Archival – To preserve personal, family, organizational, and/or community oral histories & folk stories
  • Citizen Journalist – To report on or cover current events
  • Propaganda – To sway public opinion

What is Your Podcast About?

Your podcast should be about something you have experience with, education about, and /or passion for.  The topics you are already always talking about and things you are working on.

  • Music
  • Local People, Places and Things
  • Arts & Culture
  • Politics & Economics
  • Social Issues
  • Special Interests
  • Products & Merchandise
  • Industry Standards & Best Practices
  • History
  • Sports
  • Health & Wellness
  • Life
  • A Bit of Everything

What is the Format?

You can stick with a single format or mix and match

  • DJ –  Focused around music or other media clips with talk between clips
  • Review – Critique of other people’s work
  • Promotion – Praise of own or other people’s work
  • Op-Ed –  Opinions of things
  • Readings – Poetry, prose, blogs, news
  • Performance – Musical and dramatic performances
  • Storytelling – Telling stories of experience
  • Interview – asking interesting people questions
  • Conversational – Having informal conversations and discussions with people
  • Debate – Presenting and discussing two or more opposing views
  • Panel – Assembling a variety of experts or regular people to discuss a specific topic
  • Documentary – Focused, in-depth exploration of a single topic

How Many Voices Will Your Podcast Feature?

1 Voice 2 Voices 3+ Voices

DJ

*

*

*

Review

* *

*

Op-Ed

*

*

*

Reading

*

*

*

Performance

*

*

*

Promotion

*

*

*

Storytelling

*

*

*

Interview

*

*

Conversational

*

*

Debate

*

*

Panel

*

Documentary

*


How Long Should Your Podcast be?

A formula we like is 20-30 minutes per voice

How Often Should You Release Your Podcast?

  • Special Series – 1-5 episodes released simultaneously or within a specific time frame
  • Episodic – Undetermined number of episodes released sporadically
  • Seasonal – Minimum 12 episodes released at least once a month

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